msdn marketing


Wednesday, October 31st, 2007 at 6:24 pm, uncategorized

I’ve been doing some msbuild (NAnt clone from Microsoft) scripting recently. Because msbuild does not even ship with the most basic tasks (zip anybody?) I soon came to the point where I needed to update assembly info files and didn’t know how. A search brought up this post.

One of our most frequently asked questions is: “How do update my assembly version numbers at build time?”. Unfortunately our answer has been “you can’t”. Until today, that is.

They provided a c# script which is even distributed under the Microsoft Community License, uhuuu!

It has its bugs, but as mentioned in the post it was written by a manager so you knew it from the beginning. In the end I wrote it at my own. Anyway, at least a manager who writes some code from time to time, sympathetic!

Not very extraordinary until now, isn’t it?

If you look down the comments though, you see following:

I’m very proud of Visual Studio Team System and what Microsoft have done here - I’ve blogged about it

Hu? sounds like an Apple fanboy on engadget.

After I found out who’s blog it is I read a few posts. Of course he agrees with everything what Microsoft is doing and planing and even uses live search:

Ah come on Microsoft! That msdn-blog-cross-praising may impress a reader when he skims through the comments, but I assume the majority will debunk it as cheap marketing. It is a bit, mhh… embarrassing for such a company.
Especially because it’s a simple script with a few hundred lines of simple c# code, not something to be “very proud of”

Lame blog marketing…

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5 Responses so far

  1. giu Says:

    If you would work for Microsoft and you won’t be proud of things that your company produces, Steve Ballmer in person will beat the shit out of you…on a Microsoft Conference, in front of all :)

  2. steve Says:

    Well, its even more dangerous. He is famous for throwing chairs at people he doesn’t like.

  3. giu Says:

    it gets even more dangerous if he smokes weed…. http://www.youtube.com/watch?v=dbCmnRztK1Y

  4. luca Says:

    Once I noticed that as well:
    I remember that on every announcement at the SourceSafe team blog, lots of ms-folks posted how happy they are about the announced feature or bugfix, how great SourceSafe was and how lucky they feel. Most of them “blogged about it” as well like the one you linked. Sad..

    (For those who dont know SourceSafe: Its a version control sytem like git, subversion or cvs just that it’s a VERY BAD one with the unique feature to lose data from time to time )

  5. Reto Bachmann Says:

    I agree with you steve. I can see it on msdn blogs quite often.
    Though it not just on blogs.msdn. Since those marketing departments discovered blogs you cannot trust too positive comments anymore.

    @giu
    developers developers developers ;)

    @luca
    Ah SourceSafe, i remember it very well. It was *incredible* slow :D

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